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YOG Wave

August 30, 2010

Singapore was the host city for the inaugural Youth Olympics Games (YOG). If you were here during 14 to 26 Aug 2010, you would have seen some of the marketing materials that we have all over the country… and you would agree with me that some of them were sooo bad. (e.g. poor quality banners hanging on bright pink rafia strings) However, there’s always a silver lining and I must say, the online work was so much better!

I think this is a first in the world – Tribal DDB came up with a virtual stadium where users can do a “Tweetwave” for the Singapore Cubs playing their match against Montenegro for the football bronze medal.

Just tweet with the hashtag #yogwave and your Twitter avatar will appear in the virtual stadium at http://bit.ly/yogwave. Can you spot me? 🙂

Not sure if this site will be closed down soon, but this is a neat piece of work! Go check it out while you still can. 🙂

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