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McDonald’s: Piccadilly Circus

May 27, 2009

how freaking cool is this!!! the world needs more cool outdoor ideas!

from Creativity Online,

The interactive LED sign lets passersby pose from a distance to create optical illusions like wearing a bowler hat or holding an umbrella or a bouquet of flowers. View photos on Flickr.

hands up to the team:

Client: McDonald’s
Agency: Leo Burnett, London
Creative Director: Jonathan Burley,
Jim Bolton
Art Director: Monty Verdi
Copywriter: Garry Munns
Producer: Claire Taylor
Photographer: Tiff Hunter
Art Buyer: Leah Mitchell
Post Production: MPC

well done! 😀

friends, if you’re in london right now (and if the campaign is still running), do yourself a favour and snap a pic at that spot!

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