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Visa – Travel Happy

January 29, 2009

[edit] – i think it’s a really great campaign that visa is doing. keep it up! 😀

from Marketing Magazine Singapore,

Asia Pacific – Visa has rolled out a live version of its “Travel Happy” campaign, asking card holders across the region to participate in a social media project that spans Beijing, La Digue and Jamaica.

Visa is asking card holders in Asia Pacific to recreate the ‘Travel Happy’ dance, made famous by YouTube star Matt Harding (and featured in Visa’s regional advertising campaign) and post the dance online at

Participants will be able to take advantage of Google Maps technology embedded on the site to indicate where exactly in the world they filmed their video.

Visa is offering a sweetener of US$3,000 to entice people to participate, which will be credited to the winners Visa card.

Visa cardholders traveling through Singapore’s Changi Airport can also participate ‘in person’ at the Visa ‘Travel Happy’ booth until 15 February, where travelers can choose to dance against the ‘Travel Happy’ booth backdrop or anywhere else in the airport and Visa will record and edit their video on the spot.

The site, available in Hong Kong Chinese, Taiwan Chinese and Korean versions, also features travel tips, special Visa travel offers and links to Visa’s travel site, Visa Great Breaks.

Andrew Lambert, regional director for brand management Asia Pacific at Visa, said the regional TV campaign saw a very simple dance cut across language and culture to spread the message of how Visa covers all currencies when one travels.

“We believe our cardholders from across the region who speak about 2,000 indigenous languages in Asia Pacific will have their own stories to tell through a single ‘Travel Happy’ dance,” he said. 


Visa is reminding travellers to spend with it this holiday season. Featuring now-famous Internet celebrity, Matt Harding, Visa wants to tell travellers to travel light by purchasing at 29 million merchants around the world.

Matt Harding first posted his travel video on his website in 2004 to keep in touch with his friends and family when he’s travelling. His video has since tickled the digital community and this consequently made him famous. This light-heartedness to travelling is what Visa wants to convey to its target audience and they recreated that spirit by having either Harding dance again or merchants themselves doing the “Harding jig”.

I first saw this TVC on the screen at my office lift lobby. I don’t think anyone who first saw it won’t break into a smile! So, credits go to the team at BBDO (Singapore, if I’m not wrong) for making my day then. Btw, this was filmed on location in the various countries.

Enjoy! Merry Christmas, everyone!

check out the rest of Matt’s videos here.

6 Comments leave one →
  1. December 24, 2008 10:19 pm

    The little girl on the right in the Japan segment is a scream…

  2. Nicolas Bori permalink
    April 27, 2009 10:01 pm


    I also thought the contest was quite nice, and i participated, i got the second place.

    Here is my video. However i am so disappointed at the organization of it. Since they

    gave the prize to a video that was braking the rules (terms and conditions) of the contest, since it was not allowed to use any kind of animation, and the first place was ONLY an animation of a cartoon dancing, which i also think it totally contradicts the message they contest was suppose to show, from this “travel, and be happy” idea now they went to this, stay at home and made a computer animation and you win.. i am very disappointed..and nobody at Visa give me an answer or was polite enough to talk to me.

    here is my video, i think it represents better the spirit of the contest.

  3. April 28, 2009 11:26 am

    hi nicolas, just checked out your video and boy! i’m jealous! you’ve really been to so many places.

    agree with you on how marketers sometimes only plan for the “before” part but never put thought in the “after” part. After-sales, after-contest support are sometimes not sufficient to carry through on the user’s total experience.

    anyway i certainly do hope they’ll contact you soon and that you’ll get your well deserved first prize!

  4. Nicolas Bori permalink
    April 28, 2009 1:22 pm

    Thanks for the support!

    i sent to visa some email, i also hope they can just make things right this time..

    i am doing Asia dancing extensible right now, i have some cool shots in Bali at the moment!

    next year the video around the world would be complete!


  5. April 28, 2009 2:03 pm

    that’s awesome!!! pls share your video with me when it’s done! will love to watch the complete vid 🙂

  6. November 3, 2010 4:57 pm

    Thanks for the details

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