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you say what? #34

November 6, 2008

our viral campaign just got killed, slaughtered, murdered coz the global client said ‘no’. local clients and regional clients have all seen and approved it. given the short deadline to meet, local clients gave us the go ahead to shoot the viral film first while getting global client’s approval (which takes eons). talent was perfect and the production crew were excellent. the film turned out to be better than expected… but… sigh. just because of that one word, everything is now canned. it makes this chart super apt and (sadly) funny as well.

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