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ThinkFamily – Ministry of Community Development, Youth and Sports

September 8, 2008

i don’t usually watch tv, but this is really one of the rare local ads that caught my attention. entitled “Family”, for the ThinkFamily campaign that aims to be a champion and advocate for the Singaporean family, making Singapore a great place for our children to play and grow, for couples to establish homes, and for parents to enjoy their children and grandchildren.

this is directed by the critically acclaimed and award winning film director, Yasmin Ahmad, and commissioned by the Ministry of Community Development, Youth and Sports – MCYS. the story portrays a father’s love for his daughter. very, very touching.

please continue to produce such high quality ads Singapore!

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