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January 9, 2008 is a recently launched online classified ads portal. it encourages users to create and upload videos of the item they are selling/looking for; possibly to make the site more interesting for everyone. mocca’s ad campaign revolves around the same idea, with a strong dosage of the lianbeng flavor. if you can recognize these ads, you’re definitely a singaporean!

some think it’s super bad work with no thought put into it. but hey! i think it works really well! granted it’s not award winning material, but it definitely caught alot of people’s attention and i’m pretty sure most singaporeans know what is! try asking them what is and what is ST701 (another online classified ads site). i think you know how people will respond to that question, don’t you? 🙂

One Comment leave one →
  1. January 20, 2008 8:22 pm

    was bored today n chanced upon yr blog… is very interesting!

    back to this attention seeking tvc… is very successful…afterall advertising is all about attention seeking as well…heehee… in my point of view as a outsider, and to add on is really not so pretty la

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