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Association of Women Against Genital Mutilation

June 11, 2007

this is definitely an impactful, yet relevant choice of visual. i felt the message was hard hitting.

click on the image to see the enlarged version.

Text in the circle:
Wet your finger and rub to find out what millions of women feel
After following the instructions, thanks to a special ink, the word NOTHING appears underneath.

Text back of card:
Over two million girls suffer genital mutilation every year. The AMAM association has very few members and strictly limited funds, for which reason it had to run a campaign with few resources but convincing, with a high profile. This is why a free postcard was chosen, to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc.

Agency: Contrapunto Barcelona
Client: AMAM España
Creative Director: Tomás Oliva, Manuel Padilla
Art Director: Lorena Martí
Photography: Guixa

via creative criminal

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