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Samsung Ultra Edition

May 9, 2007

seriously, how cool is this? 😉 love ads which make me wonder about the execution.

From advertising for peanuts,

“To illustrate the slim micro-ness of Samsung’s new phones, they filmed a slow motion, miniature pie fight vs. insects. And, somehow, seeing a banana cream pie catapult into the face of bee is strangely beautiful. The video is titled “Millimetres Matters” and directs you to a website. It’s kind of an odd way of talking about small phones – but odd seems to be what makes a lot of things go viral these days. So, who knows, it just might work.”

And from the website,

“NO INSECTS WERE HARMED IN THE MAKING OF MILLIMETRES MATTER BUT SOME DID GET A LITTLE STICKY… ACTUALLY, THEY SEEMED QUITE HAPPY TO HELP CLEAN UP – BY EATING UP THE SUGARY MESS!

OUR ULTRA II RANGE OF PHONES ARE INCREDIBLY SLIM AND STYLISH. IN FACT, THE ULTRA II U100 MODEL IS THE SLIMMEST IN THE WORLD AT 5.9MM, BECAUSE WE BELIEVE THAT “MILLIMETRES MATTER”.”

that’s basically what you’ll see at the website for 15 seconds before being directed automatically to their product website which has no link to the video that they’ve done. pity pity. i was hoping the Millimetres Matters website will have more stuff to play with!

but still, i love the video!

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