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you say what? #13

April 27, 2007

“Spring is not premium. Spring is not American Express.”
(Client, briefing a Spring promotion)

“That sky is not Dove.”
(Client, Assistant to the Brand Manager)

i think it’s damn amusing for clients to say such stuff. while on certain aspects it can be true (e.g.: cannot associate desert with contact lenses), sometimes the client can go too far and label everything as “this is not [their brand]!”.

this reminds me of another incident!

ahh… the fun of advertising. 🙂 never a dull moment!

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