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Bci Bank

April 13, 2007

chanced upon this ad while doing some research for the account i was working on. love it! not alot of banks are willing to go the creative route as most banks still maintain the idea of having a ‘professional’ outlook to everything they do = boring rigid ads (this is just a generalisation)

click on the image to see the enlarged version.

Agency: McCann Erickson, Chile
Creative Director / Art Director: Rene Moraga
Copywriter: Juan Pablo Riesco
Illustrator / Photographer: Gastello

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