Skip to content

Bci Bank

April 13, 2007

chanced upon this ad while doing some research for the account i was working on. love it! not alot of banks are willing to go the creative route as most banks still maintain the idea of having a ‘professional’ outlook to everything they do = boring rigid ads (this is just a generalisation)

click on the image to see the enlarged version.

Agency: McCann Erickson, Chile
Creative Director / Art Director: Rene Moraga
Copywriter: Juan Pablo Riesco
Illustrator / Photographer: Gastello

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: