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Wrigleys Eclipse Gum

March 22, 2007

i’m not a fan of this series of ads. i had eclipse gum before and i think the ad is trying to convey the message that you’ll get fresh, cool and icy breath after chewing on the gum. but my interpretation seems to be negative — that you’ll get dog/frog/fish breath after chewing on the gum. and that is not what anyone wants. eewww.

Client: Wrigleys Eclipse
Agency: BBDO, Chile
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Schina

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