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March 22, 2007


lifted entirely from TWENTY FOUR:

“The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided Contrapunto with was absolutely decisive: 80% of the people who purchase an animal do it on impulse – people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt. FAADA is making a call for the prevention of the problem which in many cases results in the abandonment of an animal. It is for this reason that Contrapuntoused the layout of a fashion magazine, in which the most in-fashion accessories of the season appear, as a creative resource and where they included an animal as if it were just another item of purchase under the claim “A dog is not a fashion accessory.”The publication of this graphic design was done in fashion magazines to achieve the greatest effect of the protest.”

i thought it was quite a cool ad! very different from the usual kind we always see – injured animal in bandage / copy that reads “a pet is not a toy”.

 Agency: Contrapunto, Barcelona
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Pere Ferrer

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