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you say what? #9

March 16, 2007

“Please rewrite the letter so that it will yield less response, as our call center is understaffed.”
(Client memo to Agency)

“Adapt concept to billboard, 40 feet by 60 feet. For presentation, please make actual-sized mock-up”
(Agency, Job order of young Account Manager to Art Director)

“Overall, it’s a great ad. But I don’t like the headline, and I don’t like the layout” – “What do you like? The border?” – “Well…yes”
(Conversation between Client and Agency)

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