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MS Labs

March 3, 2007

an interesting guerilla idea to promote independent donations to MS Labaratories! a mini research laboratory with a coin slot in the front and inside sits a real scientist, slumped and motionless. when people made donations, he would sit upright and conduct science experiments until he felt the money had run out.

Agency: Cummins & Partners, Melbourne
Art Director: Carolyn Davis
Copywriter: Matthew Page

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