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Mercator Insurances

February 11, 2007

here’s a newspaper ad that blends into the editorial and it’s made to look like it’s part of the editorial. but what’s most impressive about this ad is that it ran in a Belgian paper the day after a massive storm caused widespread damage. which means either a creative team scrambled over night to get this concepted, written and designed, or they already had it in the pipeline. either way the timing was excellent. an excellent example of making a brand relevant, aware and involved in a community!

p.s: in case you can’t read the copy, it says “after the storm, you’ll want everything back in its place”. to view the full-size image, check it out here.

Client: Mercator Insurances
Agency: Duval Guillaume Antwerp
Creative Director: Dirk Domen, Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck

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