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Brandchannel Readers’ Choice 2006

February 11, 2007

Brandchannel conducts its annual poll to measure brand impact according to their readers. According to the results webpage, it says that “impact” can be good or bad. For instance, Sony could have impacted you positively with its PlayStation 3, negatively with a malfunctioning laptop battery, or both.

For year 2006, Google has claimed the top spot of “The Most Influential Global Brand for 2006“. Apple is the second most influential brand of 2006, followed by YouTube, which is also a Google company. My all-time favorite site is Wikipedia, which came in at number four, with the fifth slot being almost a tie between Starbucks and Nokia. Also on the top 10 list are Skype, Ikea, Coca-Cola, and Toyota.

To read more about the poll or compare 2006’s results with the previous years’, check out the website.

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