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Viewers’ Choice 2006

January 23, 2007

my votes went to:

1) adidas – Equipo

how can i not vote for this? i presented on this ad for my advertising class and i really love it. (:

Client: adidas Singapore
Creative Agency: TBWA\ Singapore
Media Agency: Carat Media Singapore

2) McDonald’s – ERP

i can’t find the ad on youtube. but you can view it on the official VC website. it’s 100% singaporean. (:

Client: McDonald’s Restaurants
Creative Agency: Leo Burnett
Media Agency: OMD Singapore

3) Motorola V3x – Striptease

i saw this ad for the first time in the cinema just before the show started. usually no one will actually pay attention to the ads and most of the folks will be busy munching on popcorn or settling down in their seats. but somehow, this ad captured everyone’s attention and it was a unanimous laughter at the end of the ad!

Client: Motorola Electronics
Creative Agency: Ogilvy Redcard Asia
Media Agency: Mindshare Singapore

4) Starhub – I am a Hub

Client: Starhub Cable Vision
Creative Agency: DDB Worldwide
Media Agency: Zenith Optimedia

here is the complete list of entries (in alphabetical order):

1. Adidas – Equipo
2. Anti-drug Abuse Campaign – Drug Dealer
3. CP Shrimp Wonton – Best Chef
4. Creative Zen Vision – M Panda
5. DHL – All the Way
6. Double A Paper – Robot Remake
7. Energizer – Tower Ad
8. FedEx – Stepping Stones
9. Halls – Polar Bear Clean
10. Heineken – Past Experience
11. Huggies Pull Up Pants – Ready
12. McDonald’s – ERP
13. Mentos Cool Chews – Date
14. M&M’s Chocolate – Kaleidoscope
15. Motorola V3x – Striptease
16. Nippon Paint Odourless Premium All-In-One – Sumo
17. Singapore Army – Breaking New Ground
18. Sony Bravia – True Colours
19. StarHub – I am a Hub
20. VISA – Birds

also, check out the official site to view the ads! if you haven’t cast your vote yet, do it soon before 28 Jan! not only can you win great prizes as well, it’s also a great support to the people who have worked hard to create these ads.

quote from Ng Tian It’s message in the CCA 2005 awards book, “Awards are to stimulate, not to congratulate”. i’m really glad that singapore has several awards like these to motivate people in the advertising industry!

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