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Wonderbra

January 22, 2007

at first i thought this may not work because it requires the reader to pull the string in the centre to create the “wonderbra effect” – and how many people will actually do it when they see the ad? but then again, this ad is pretty catching and it’s tempting to pull the string in the centre to see what happens. i don’t know about you, but it works for me! this ad was done 3 years ago:

 

Agency: TBWA\ Hunt Lascaris

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