Skip to content

Tide

January 22, 2007

considering that the majority of the consumers who use Tide are most probably housewives, how effective do you think this ad is? it took me quite awhile to get the message (and i’m not quite sure whether i’m right)

there’s no tag for this ad, but there’s this site which mentioned “a clean shade of tide”. so i’m guessing coz the upper left hand part of the wall was washed using Tide, that’s why there’s no sunlight on it… what do you think?

Creative Agency: Leo Burnett, Dubai
Creative Directors: Malek.Ghorayeb, Yayati Godbole
Art Director/Illustrator: Mahesh S Salgaonkar
Photography: Gulf Images, Taxi

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: