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January 22, 2007

considering that the majority of the consumers who use Tide are most probably housewives, how effective do you think this ad is? it took me quite awhile to get the message (and i’m not quite sure whether i’m right)

there’s no tag for this ad, but there’s this site which mentioned “a clean shade of tide”. so i’m guessing coz the upper left hand part of the wall was washed using Tide, that’s why there’s no sunlight on it… what do you think?

Creative Agency: Leo Burnett, Dubai
Creative Directors: Malek.Ghorayeb, Yayati Godbole
Art Director/Illustrator: Mahesh S Salgaonkar
Photography: Gulf Images, Taxi

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