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Bus Ticket Origami

January 14, 2007

before the days of the ez-link card (for singaporeans), i’m pretty sure folks commuting on public buses have done bus ticket origami at least once. i love folding my bus tickets into little hearts and that’s probably the only thing i know how to fold other than a crane.

this ad is done by Rez, a design shop in Liverpool. they stuck these bus ticket origami instructions on the back of bus seats. “the project is all about daily rituals and interacting with the viewer, with the intention leaving a smile on their faces by giving them something to do while they commute to work or study on the bus.”

while it’s nice that the main intention of this ad is not trying to sell anything but to engage the bus commuters, i think it’s a very powerful ad. the commuter is bored during the journey and is thankful that there’s something for him/her to do. all the attention is focused on the ad and the instructions are very easy to follow. satisfaction comes when the commuter is able to fold his/her ticket into the desired outcome and will then smile and silently thank the advertiser for putting it up. since this particular bus ticket origami is to make paper french fries; imagine if mcdonald’s was the advertiser, don’t you think it’ll be a great interactive advertisement?

//i remember there was this time i folded my bus ticket into a heart and i was unlucky that the bus conductor came on board to check the tickets. since i was sitting at the front seat, i couldn’t unfold my paper heart and it was really embarrassing to give the bus conductor my “heart”. 🙂 i miss the days of bus tickets! i know we still have it in singapore, but it’s a hassle preparing all those coins for a ride when you can just tap your ez-link card. but for the sake of bringing back the good ol’ origami days, maybe i shall try using coins to take my next bus ride…

2 Comments leave one →
  1. May 23, 2010 9:36 pm

    great idea, thanks for the post!

  2. Durian permalink
    March 15, 2016 1:52 pm

    how to make a heart

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