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Free Them

January 4, 2007

a very smart print ad! makes use of the staples at the centrespread to bring their message across. brilliant!

“These men are being held in horrendous conditions without any legal counsel or putside contact.
You have the freedom to help.”

“These men lie shackled, tortured and abused without ever commiting a crime.
You have the freedom to help.”

“This man sits imprisoned indefinetely without any hope of a fair trail.
You have the freedom to help.”

the accompanying tv ad from the same campaign:

Agency: JWT, Dubai
Client: Amnesty International
Brief: To highlight the predicament of those who have been imprisoned despite not proven guilty and have no hope for fair trial. Also a call to people to come out to help these victims whose rights are being violated under state regulations by having a letter writing marathon.

via 10 Advertising and Marketing Journal

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