the world of advertising

T-Mobile: Royal Wedding

eclektiz — Tue, 06 Dec 2011 12:18:03 +0000

Youtube named this the advert of the year on their site!

Coca Cola – Happiness Machine

eclektiz — Mon, 05 Dec 2011 14:14:47 +0000

because they say – “two is better than one”!

Agency: Ogilvy & Mather

Budweiser – Poolball

eclektiz — Tue, 04 Oct 2011 14:41:08 +0000

Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer.  A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club.  “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.

Panyee Football Club

eclektiz — Tue, 16 Aug 2011 09:51:16 +0000

when the going gets tough, the tough get going.

TMB bank have launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes. This film is based on a true story. In 1986, a football team that lived on a little island in the south of Thailand called “Koh Panyee”. It’s a floating village in the middle of the sea that has not an inch of soil. The kids there loved to watch football but had nowhere to play or practice. But they didn’t let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.

—

Client: TMB Bank Public Company Limited, Thailand
Advertising Agency: Leo Burnett Group Thailand by Arc Worldwide
Creative Director: Sanpathit Tavijaroen
Art Director: Park Wannasiri
Copywriter: Puttipong Pattanapongsagorn, Chanwit Nimcharoen
Producer: Sompetch Nuntasinrapachai
Account Service: Suthasi Sukpornsinchai, Phatarada Tritiprungroj
Directed by: Matt Devine of The Glue Society
D.O.P: Geoffrey Simpson
Producer: Alice Grant
Production Company: Revolver Film
Editor: Dan@ The Editors, Sydney
Sound Production: Jingle Bell Bangkok

Censorship Tells the Wrong Story

eclektiz — Tue, 02 Aug 2011 17:01:24 +0000

By pixelating, otherwise, ordinary images of our current world leaders, ad agency Memac Ogilvy & Mather Dubai creates the illusion that something lewd is taking place. The clever series was created for Reporters Without Borders, a non-profit organization that defends the freedom to be informed and to inform others throughout the world. Their message: “Censorship tells the wrong story.”

A great way to send the message across!

Credits:
Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Leonardo Borges, Rafael Rizuto
Copywriter: Sascha Kuntze
Photographer: ATP

Bar Aurora & Boteco Ferraz – Drunk Valet

eclektiz — Wed, 27 Apr 2011 01:55:41 +0000

if you won’t let someone who’s drunk drive your car, then don’t allow yourself to drive when you’re drunk too. you already know the dangers.

Volkswagen Passat

eclektiz — Tue, 08 Feb 2011 10:57:12 +0000

this is too cute for words! i love commercials that don’t dwell on the product’s benefits, etc. best acting using just hands!

enjoy.

Help for Local Admen

eclektiz — Tue, 18 Jan 2011 07:50:01 +0000

help for local admen. an interesting recruitment campaign by iris singapore. love the letters, especially how they poke fun at the various agencies! some of my faves from the letters:-

“As I’m relocating, I thought it an apt time to relocate my career. Granted, the relocation is only from Farrer Park to Jurong, but still, it’s a good enough reason.”

“I would like to thank you for all the great opportunities you have given me in resizing photos, designing staff birthday cards and art directing coupons.”

“I’m officially bored. So I am left with no choice but to officially resign. Effective immediately. There’s no much else to say really, except that I admire your ability to somehow work here.”

“I would like to say I appreciate the opportunities, the professional guidance and support that I have been given here, but let’s be honest, writing terms and conditions for 235 property ads is neither an opportunity or something to be appreciative of.

I wish you and the company success in the future (subject to terms & conditions).

Terms and conditions: I would only wish you all the best in the future if I gave a damn about you, your company and whatever else. I don’t.”

go on, hop over and check it out now. who knows, you may just make your best move ever.

4. Four!

eclektiz — Thu, 23 Dec 2010 03:13:58 +0000

Happy 4th Birthday, adverteasements!

2010 Advertising and Design Club of Canada (ADCC) Awards

eclektiz — Thu, 11 Nov 2010 07:34:49 +0000

i must admit, i do miss working in the agency. the work, the people, the diverse industries you get to work with.

i’m thinking of going back to work in the agency. being a client has its perks, but at the end of the day, i don’t find as much satisfaction here at all. this new opportunity will be based overseas and that itself sends thrills down my spine. not sure how things will pan out, but let’s see how it goes. i’m excited yet nervous with all the uncertainties in life right now. wish me all the luck!

this video shown here is the opening created for the 2010 Advertising and Design Club of Canada (ADCC) Awards. enjoy.

Credits:

Client: ADCC
Product: Award Show 2010
Airdate: For Award Show Screening – November 4, 2010

Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Executive Producer: Franca Piacente
Writer: Steve Persico
Art Directors: Anthony Chelvanathan, Dave Tupper
Project Manager: Dawn Green

Production Company: Spy Films, Toronto
Director: Arev Manoukian
Executive Producer: Carlo Trulli
Producer: Marcus Trulli
Director of Photography: Andre Pienaar

Visual Effects: Crush, Toronto
Executive Producer: Jo-ann Cook
Senior Producer: Janice Rebelo
CG Supervisor/Artist: Aylwin Fernando
CG Production Manager: Raphael Quirino
CG Artist: Josh Clifton
CG Artist: Leonardo Silva
CG Artist: Tim Dormady
CG Animator: Chris Minos
VFX Supervisor: David Whiteson
VFX Artist: Kaelem Cahill
VFX Artist: Andre Arevalo
VFX Artist: Pat Moore
Logo Treatment Senior Graphic Designer: Julia Deakin

Editorial: Panic & Bob, Toronto
Editor: Mariam Fahmy
Executive Producer: Sam McLaren

Transfer: Notch, Toronto
Colourist: Jason Zukowski

Music and Sound Design: Silent Joe, Toronto
Producers: Jody Colero, Marco DeFelice, Christine Leslie