corporate strategies! just for laughs, of course.
(*I know it’s hard to read the copy on the above strip. click on it to see it in full)
Archive for April, 2009
Vodafone UK – If I Ruled The World
from adverblog,
‘In this new campaign for Vodafone UK, Dare Digital created a little short film that only lives in Facebook so you have to go there to see and/or comment. Up to date, the video has over a thousand comments from people saying what they would do, which is remarkable (and really brave on the side of the brand) because it shifts the attention from the traditional medium for this kind of things (TV, and re-edited into a 20″ format) and carries all the people to an online content.’
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you know how viral facebook is. you click on something or you do a quiz (too many quizzes spam on the news feed!) and your friends know about it on their news feed. i can imagine tons and tons of people catching on to this from friends of friends of friends. great move, but a pretty gutsy one! but then again, vodafone always had this quirky eccentric side, so even if the comments weren’t entirely angelic or positive, it won’t create such a big hoo-ha.
Jameson Irish Whiskey – Are You Talking To Me?
Jameson speaking to the consumers, literally!
i can imagine the guy sitting at a strategic location checking out the crowd 24/7. great job for a stalker-ish person! just kidding. ;p
Smart Car – Smart URL
Smart came up with a brilliant (and relevant) web application that “park large url’s into tiny spaces”.
I love how there’s a twitter button that you can use to feed the shortened url immediately on your twitter page.
have fun!
Ministry of Community Development, Youth and Sports – Funeral
another great film directed by the critically acclaimed and award winning film director, Yasmin Ahmad, and commissioned by the Ministry of Community Development, Youth and Sports – MCYS. this story now speaks about a woman’s love for her husband – not his virtues, but the little imperfections in life that makes life together so perfect for each other. double thumbs up for a great government campaign. this calibre of work is really hard to come by. keep the good momentum going!
btw, prepare your tissue box before you watch this, it’s another tear jerker. :~(
and if you haven’t watched their award winning TVC last year, click on this link.
