the war between mac and pc continues. but instead of taking a backseat, microsoft finally came up with a $300 million (!!!) PC ad campaign to stake its territory after a year since the war started.
“I’m a PC”
it also extends out to include web 2.0 efforts on their website by asking people to submit their pc user experience and stand a chance to be featured in their ad campaign.
while it’s a good campaign with a great idea, microsoft unfortunately did not cover all bases. the graphics in its tvc were actually produced using macs running adobe creative suite 3. after the details were published on the Flickr, microsoft scrambled to polish off the embarrassing details.
well, mac of course bites back at PC’s latest ad campaign with their own reply.
“Bean Counter”
you gotta love the humor in this copy.
btw, if you haven’t seen mac’s older ads, view it here.
today was a pretty busy day. decided to take a breather and head to the pantry to fill up my cup. took a sip of water, swished swashed it in the mouth and that’s when i saw this quote pinned on the wall:-
“don’t ever hold your farts in.
it will travel up your spine,
into your brain,
and get out of somewhere…
that’s how you get shitty ideas.”
buahahahahaha! 1 minute well spent, i say! pooooot.
when i think of sony bravia ads, i think of the words “vibrant”, “a lot of effort”, and “wow”. i’m sure if you’ve seen their bouncing balls tvc and the one with paint exploding on the buildings – you’ll definitely agree with me. this new ad from NZ, shot in India, was nonetheless a great piece of work for Sony Bravia.
adidas’ new “Flash” site lets visitors play photographer. a really cool novel idea. using a virtual camera, you can click your mouse and capture images from videos that feature models sporting the brand’s new fall/winter line.
each slow-motion clip has the models engaged in mundane activities such as pouring a glass of orange juice and blow drying their hair. the flash function of the camera, however, allows you to capture surreal, hi-res pics that make it feel like a real photo shoot. after you captured each image, you can save to an online catalogue and explore the new adidas gear further.
the landing page with simple instructions:
a short clip to set the scene of what you’ll be shooting:
focus, get ready to snap:
easy peasy:
your ’shots’ in the lightbox. you can choose to save them. i thought the flashing battery icon at the bottom was pretty cool. they really kept the idea throughout!
and here are the shots which i’ve ’snapped’:
kudos to the team for the marvelous idea and the client for giving the green light. yes, the shots may be pre-determined, but still, you got to admit it’s a pretty cool idea to engage the audience! i probably spent more time on this special “flash” site than i would if it’s just a normal flash site. and yes, i’m super delighted that this site was customized for mac users too! coz some other sites which i’ve been to before have pretty cool ideas but not “best viewed” on a mac – hence the edges and some words were cut off which annoys me like crazy. another brownie point for adidas and 180!
btw, i’ve had several other entries on adidas (not bias towards the brand, but coz they have really done some great work) and it’s all by 180. so if you haven’t heard about them, please check out 180’s site! i particularly like one of the quotes on their site – “First we think of the big idea and then we apply it to different media channels. If it doesn’t work everywhere, then it’s not a big idea.” so simple yet some find it hard to grasp!
client: adidas
agency: 180 Amsterdam
executive Creative Director: Richard Bullock
art Director: Lyall Coburn
copywriter: Stacey Lee
digital Producer: Peter Bassett
digital Director: Pierre Wendling
project Manager: Niek Van Lonkhuijzen
production Company: Fat Fred?s Service Co
director: Lyall Coburn
director of Photography: Lex Brand
producer: Suzanne Huizman
interactive Production: Hi ReS!
interactive Producer: Florian Schmitt
