click on the image to see the enlarged version, and here for the other picture.
Copy reads, “If you don’t move, you get fat.”
Agency: Scholz & Friends, Hamburg, Germany
Creative Director: Gunnar Löser
Art Director: Stefan Schömbs
Copywriter: Robert Herter
Illustrator: Torsten Lass
Other additional credits: Leonie Ballach
i thought this was quite an irony, considering that Dove belongs to Unilever – which has Axe and Lynx. but then again, if we are just looking at the Dove brand itself, i thought the message was quite a strong one – ‘talk to your daughter before the beauty industry does’. how true, especially now that kids are talking about makeup and some are starving themselves to be thinner.