three different car ceiling covers were sent to potential customers to simulate the top-down driving experience of the VW Eos convertible. i thought it was a great idea to create such dm pieces to drive (pun intended) interest! the results were amazing too – test drives were up 62% on other new model launches and there is a 11-month waiting list for the VW Eos convertible. though it means that alot of people have placed an order for the new car, not sure whether the long wait will have any side effects in the future though. only time will tell.
Agency: Lowe, Mexico
Creative Directors: Flavio Pantigoso, Agustín Esteban
Copywriter: Daniel de León
Art Directors: Enrique Arellano, José Manuel Hernández, Gustavo González
