out of the list of cannes lions winners, i like this best! thought it was really different from usual automobile advertising, and yet it brought out the functions of a honda car! artwork is pretty and imaginative too.
click on the image to see the enlarged version.
really wish for a day i can go attend the cannes lions festival itself. 
for a whole list of winners this year, check out the official website.
check this out! industry folks, you’ll enjoy it if you take it with a pinch of salt.
i was at my desk doing my work and this was the conversation between a Senior Account Director and a Senior Account Manager: -
SAM asks SAD a question, and SAD’s reply was “NO. which part of it do you not understand? The ‘N’ or the ‘O’?”
*opens eyes wide*
this email has been making its rounds for quite some time. in case you haven’t seen the ads in this email, here you go!
this is definitely an impactful, yet relevant choice of visual. i felt the message was hard hitting.
click on the image to see the enlarged version.
Text in the circle:
Wet your finger and rub to find out what millions of women feel
After following the instructions, thanks to a special ink, the word NOTHING appears underneath.
Text back of card:
Over two million girls suffer genital mutilation every year. The AMAM association has very few members and strictly limited funds, for which reason it had to run a campaign with few resources but convincing, with a high profile. This is why a free postcard was chosen, to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc.
Agency: Contrapunto Barcelona
Client: AMAM España
Creative Director: Tomás Oliva, Manuel Padilla
Art Director: Lorena Martí
Photography: Guixa
an add-on to the campaign “In an Absolut World”:
check out the print ads in my previous entry.
if only our world is like that.
the HP ads prolly brought some glory back to the world of PCs. mac has been stealing the limelight and using a PC doesn’t seem cool anymore. but seeing the HP ad makes a PC user feel much better (well, at least i do.) always wanted to blog about this campaign and finally got the chance to do it!
the first tv ad that kicked off “The Computer is Personal Again” campaign:
after that, it slowly moved on to focus more on the hands:
by princess fiona!
by jay-z
by pharrell
by vera wang
by michel gondry
by mark cuban
by shaun white
if you’re interested to see how they filmed the ad, check this out:
making of shaun white’s ad
try this out! upload your picture and instantly star in your own HP commercial!
the computer is personal again.
initially, i thought “wow, this is one mega huge effort to create these print ads!” it was only when i googled on the illustrator, Thomas Broome, then i found out that the ad agency simply bought the visuals and plonk in the client’s name. but it’s still quite an interesting idea!
trust me, you’ll want to see the enlarged version. click on the images!
Agency: McCann Erickson, Sao Paulo, Brazil
Creative Directors: Adriana Cury, Roberto Cipolla, Lusa Silvestre
Art Directors: Romolo Megda, Daniel Chagas Martins
Copywriter: Mario Cintra
Illustrator: Thomas Broome
:D:D gimmicky!
