“Spring is not premium. Spring is not American Express.”
(Client, briefing a Spring promotion)
“That sky is not Dove.”
(Client, Assistant to the Brand Manager)
i think it’s damn amusing for clients to say such stuff. while on certain aspects it can be true (e.g.: cannot associate desert with contact lenses), sometimes the client can go too far and label everything as “this is not [their brand]!”.
this reminds me of another incident!
ahh… the fun of advertising. 
never a dull moment!
this will definitely go well with youths instead of showing horror videos of STDs and what-nots.
Divine intervention saves a young couple from unsafe sex in this ad. Check out the guardian angel of safe sex. He’s the ultimate slacker with tube socks and day-old stubble. But he takes his work seriously.
adding some humor to seriousness – slack as the angel may seem, he still does what he’s supposed to.
i thought this idea was really cool!
Singapore – AXN Asia has launched a TBWA\ Singapore-created ambient campaign to launch the latest seasons of CSI: Crime Scene Investigation (Season 7) and CSI: NY (Season 3) – showcasing ‘real’ crime scenes to target audiences.The campaign targeted patrons across selected nightspots around Clarke Quay, each with its own crime scene and story. At Clinic and MOS, entrances were fitted with motion sensors that once activated, illuminate placed UV tubes to reveal a murder scene complete with finger and footprints, bullet holes, blood spatters, pools of blood, and a message about the new season of CSI: on AXN.
The third nightspot to be fitted for a crime scene was the men’s washroom at ChinaOne, where UV lights activate once the hand dryer is in use – when the hand dryer stops; the flickering UV lit murder scene reverts back to normal.
Each location has a story for target audiences to decipher by following the clues in the blood spatter and gunshot pattern.
Installations took place 26 April 2007, and will be up 13 May at MOS and Clinic.
too bad i don’t work at clarke quay anymore. if not it’ll definitely be easier to check out the execution!
wonderbra ads are so much fun!
can’t help it but blog about it again.
check out my other 2 wonderbra entries here.
too hot to handle.
Agency: Ambience Publicis, Mumbai
Client: Marico Limited
Brand: Sil Chilli Villi
smart!
Agency: McCann Erickson, Mumbai
Client: Nerolac
Brand: Nerolac Quick Dry
such brilliant execution. 
the fact that they actually involved the environment makes it even more interesting. “most credible ambassadors for sweetness — Ants”. if the ants can’t tell the difference, Sugar Free Gold gives you the real ’sweet’ deal (pun intended) minus the calories. this is even better news for diabetics!
click on the image to see the enlarged version.
i thought the idea was quite cool!
Agency: Saatchi & Saatchi, Poland
like it? hate it? i like the visual, but not the execution. thought the art direction could be better on this one.
click on the image to see the enlarged version.
Agency: Medina Turgul DDB, Istanbul, Turkey
Creative Director: Kurtcebe Turgul
Art Director: Murat Yilmaz
Copywriter: Talha Yuksel
Illustrator: Murat Yilmaz
