Archive for February, 2007
Mercator Insurances
here’s a newspaper ad that blends into the editorial and it’s made to look like it’s part of the editorial. but what’s most impressive about this ad is that it ran in a Belgian paper the day after a massive storm caused widespread damage. which means either a creative team scrambled over night to get this concepted, written and designed, or they already had it in the pipeline. either way the timing was excellent. an excellent example of making a brand relevant, aware and involved in a community!
p.s: in case you can’t read the copy, it says “after the storm, you’ll want everything back in its place”. to view the full-size image, check it out here.
Client: Mercator Insurances
Agency: Duval Guillaume Antwerp
Creative Director: Dirk Domen, Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Brandchannel Readers’ Choice 2006
Brandchannel conducts its annual poll to measure brand impact according to their readers. According to the results webpage, it says that “impact” can be good or bad. For instance, Sony could have impacted you positively with its PlayStation 3, negatively with a malfunctioning laptop battery, or both.
For year 2006, Google has claimed the top spot of “The Most Influential Global Brand for 2006“. Apple is the second most influential brand of 2006, followed by YouTube, which is also a Google company. My all-time favorite site is Wikipedia, which came in at number four, with the fifth slot being almost a tie between Starbucks and Nokia. Also on the top 10 list are Skype, Ikea, Coca-Cola, and Toyota.
To read more about the poll or compare 2006’s results with the previous years’, check out the website.
Transport For London
keep the story a story.
as compared to singapore’s effort to remind commuters to keep a lookout for suspicious characters or items, which one do you think is more effective? personally, i don’t think london’s one will work well here, because it’s too wordy and we just don’t like to read…
p.s.: i know it’s too small and some of you may want to read the story. click here and here for the full size image (via Adverblog)
